The second phase of Microsoft’s new ad campaign has begun with a few new ads seemingly focused on the diversity of PC users. The ad depicted a series of people saying “I’m a PC,” very simple, but gets the point across that everyone uses PCs.
The new ads are a direct response to the Get a Mac ads starring Justin Long and John Hodgman.
The ads are also trying to break the stereotype that the Get a Mac ads are placing on PC users by truly showing the vast diversity in PC users.
I don’t really have much to say about the ads other than that I miss Jerry Seinfeld (those ads were actually entertaining).
No one seemed to like the first ad and it seems that most people don’t “get” the second ad either. But, as someone (I can’t remember who) said about the ad, if you smile even once, Microsoft wins. All Microsoft has to day is make you think of Microsoft in a more posative light, and if it takes release an ad that has almost no relevance to Microsoft but makes you laugh than that is what it takes.
The first Microsoft ad featureing Seinfeld and Bill Gates aired yesterday and so far the general consensus is that the ad is good but doesn’t seem to have any relevance to any of Microsofts products. That analysis is correct but I’m fairly certain that there will be many more ads that tell a story (relative to Microsft’s products) overall and not necessarily a story for each individual ad.
I see this ad more as an effort to get rid of the ideas of Microsoft being an old and boring company and instead a company who is still doing interesting things. More ads will come doing this same thing with ads in between telling you about how great Microsoft’s products are.
Microsoft did a much better job than I though they would with this ad and it truly is funny.
Over the holiday weekend Yahoo spent time talking with Time Warner. Yahoo has been trying to figure out ways to fend off a takeover attempt by Microsoft and the crazy activist shareholder Carl Icahn.
The idea is to merge AOL with Yahoo which would bring a lot of content and help the advertising area of Yahoo get some more eye balls.
Icahn is suggesting his own slate of new directors that all support the Microsoft takeover. At Yahoo’s general meeting on August 1 we’ll see some clear arguments over the future of the company.
The only other deal that I’ve seen that Yahoo is trying to make to stop the hostility within the company and outside of it is the ad deal with Google which is currently being looked at by the Department of Justice.
I personally wish all of this stuff would stop, there doesn’t seem to be any real evidence that the best thing for Yahoo would be for them to be taken over by Microsoft. I really think that if Microsoft was to takeover Yahoo it would be bad for both companies and great for Google. The managerial issues of merging the two companies would be terribly complicated and would buy some more time for Google to pull further and further ahead.
The rumor of Sony giving PS3 owners the ability to purchase downloadable video on their consoles has heated up because of a recent ad video floating around the internet. The video seems to show off many of the features of the Playstation 3 but very quickly flashes a screenshot of what seems to be a store front for TV shows.
Cartoon Network, NBC, MTV, HBO, and CW are shown in the screenshot but the question to ask is, when will this be unveiled? E3? Maybe.
HTC has recently started pushing their brand in TV, print, outdoor, and online advertising marketed towards the US market, now, HTC isn’t exactly new to the market game but they haven’t ever done it before in the US.
It isn’t like we haven’t heard of HTC, they have built many wonderful carrier branded phones, but now they’ve decided to push the brand name.
One of the first TV ads has been posted on YouTube and I want to share it with you all, not only because this is the first of, what I expect to be, many TV ads by HTC but also because it is a really well done ad. I love this ad, it reminds me a little bit of Apple’s ad the way that they show the device at the end but I’ll let it go, whoever thought of this idea must have a little bit of brilliance in them.
Apple has officially began supporting user created ringtones for the iPhone. For some time you have been able to add custom ringtones to iTunes 7.5 and iPhone firmware 1.1.2 but now Apple has made it a little easier.
Recently the internet has been buzzing about the rumored Google Phone. I almost wish I could say that this was just not true because why would Google try to compete with Apple in consumer electronics. Apple of course just got into the Cell phone business but has made quite the splash and I would have to guess that if Google does come out with a phone Apple would be one of the biggest competitors. What is strange about that is Google is all over the iPhone especially with the very prominent YouTube and Google Maps.
Google has never made a consumer electronics device they have always stuck to making software. All of the rumors have been pointing to HTC making the actual phone and Linux being the phones operating system with Google supplying the integration of all the popular Google apps, Gmail, Google Calendar, Google Docs, and maybe even Google Talk. Most of the rumors also say that GPS will be integrated into the phone for Google maps. The rumors point towards Q1 of 2008 as the launch date.
Now that I have said my peace about how I don’t think that this is something that Google should be getting into I also want to say that it would still be cool. It will especially be cool if the rumors are true about it only being $100 (“is less about beating the iPhone and more about beating the $100 Laptop”-Rizzn), I could buy one for my girlfriend at that price and get her off that god awful Razr of hers. One has to wonder however how the heck they plan on getting the price down so freaking low, most would guess that they would be serving ads on the phone but how would they do that without being obtrusive in any way.
Maybe if they had a small text ad at the top of the screen near the clock or something it wouldn’t be too bad or maybe a few words at the bottom of the phones wallpaper but at the same time I would wonder exactly what information they are using to target those ads to me, remember Google is all about contextual advertising. Would the ads that are served to me depend on where I am geographically such as local advertising or would they be similar to the online ads, the phone is of course hooked up to a data network meaning I can view web pages.
These are all questions that probably won’t be answered for a while but they are all things that need to be answered. Let’s all hope that this is going to be the best thing since sliced bread but I would guess that it won’t be.
Cnet did a little test between the real world and the Apple iPhone Ads. The testing methods weren’t the best I’ve ever seen but I do think that the phone is pretty close to as fast as it is in the ad. I’ve done some of this testing myself and was a heck of a lot slower then the person on the commercial was at going through the interface, but hey, I’m sure they’ve had a bit more time to practice exactly what they were doing.