The first Microsoft ad featureing Seinfeld and Bill Gates aired yesterday and so far the general consensus is that the ad is good but doesn’t seem to have any relevance to any of Microsofts products. That analysis is correct but I’m fairly certain that there will be many more ads that tell a story (relative to Microsft’s products) overall and not necessarily a story for each individual ad.
I see this ad more as an effort to get rid of the ideas of Microsoft being an old and boring company and instead a company who is still doing interesting things. More ads will come doing this same thing with ads in between telling you about how great Microsoft’s products are.
Microsoft did a much better job than I though they would with this ad and it truly is funny.