During Apple’s latest earnings conference call Tim Cook said said that sales of the Apple TV were up 3 times what they were at the same point last year. Although they still describe the Apple TV as a hobby Cook noted, “We think there’s something there.”
I’m convinced that the Apple TV was the best purchase I’ve made in the past decade when it comes to home theater gear (not including my HDTV of course) and truly believe that Apple is going to do some really interesting things with it in the coming years. But, the fact that it is selling so well is what gets me excited. I hope that some day I won’t have to explain to people what the Apple TV is when I mention it in conversation.
Apple also dismissed the idea of a low end iPhone in the same earnings call saying “We’re not going to play in the low end voice phone business. That’s not who we are, that’s not why we’re here. Goal is not to lead unit sales, but to build the world’s best phone.”
Regarding Apple’s interest in the netbook market Cook said “we’re watching that space, but from our [point of view] the products are based on hardware that’s much less powerful, software technology that’s not good, cramped siplays. We don’t think that people are going to be pleased with those type of products. It’s a category we watch, we have some ideas here, but we think the products there now are inferior and won’t provide the kind of experience people want.”
So all indications show that Apple isn’t going to sell an iPhone Nano or a Mac Netbook, but then of course if you remember that Steve Jobs said that they never wanted to have a video iPod and now one of the best features of the flagship iPod is video playback.