It is very possible that iTunes will soon be offering movie rentals in the iTunes music store.
Some clever and curious people have run an application called “strings” on iTunes allowing them to look at the various strings of text in a file.
Some of the strings that came up were:
The reason that this is exciting is that no one wants to pay $10 for a movie that they probably will only watch once. A cheaper option that only lasts a week or so would be great.
I don’t actually watch any movies from iTunes, I would much rather just get it through Netflix. I don’t really have to watch the movie now but if it’s only a few bucks it would definitely be something I would consider.