Pioneer will be the first to sell consumers a cheap next generation DVD drive, that is if no one beats them to the market. They are set to release there Blu-Ray player in the United States come June. The BDC-2202 can read BD-R discs at up to 5x and dual-layer discs at up to 2x. The greatest thing, is its price. It will be $299.
This will be the cheapest next generation DVD Drive but even if Toshiba or another company comes out with a HD-DVD drive that will be at the same price point. That means that the next gen dvd wars will be about what it has always needed to be about, not price, content.