Apple Goes Green and gets LED Displays

In a open letter to all Steve Jobs said that Apple will begin to become more green. I think that it is great that Apple is going to be more Green. One of the things that they are going to be doing to become greener is to transition its displays to LED back lighting whenever possible:

“Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008.

Apple plans to reduce and eventually eliminate the use of mercury by transitioning to LED backlighting for all displays when technically and economically feasible.”

Sounds pretty good to me. Apple gets greener and we get better displays and a better environment.

Recycling Apple’s Products (E-Waste)

“Apple started recycling in 1994 and today we operate recycling programs in countries where more than 82% of all Macs and iPods are sold. By the end of this year, that figure will increase to 93%. How successful are these programs?

Currently, there is no industry standard way to measure the effectiveness of a company’s recycling programs. Dell has proposed a simple measure – assume a seven year product lifetime, and measure the percentage of the total weight you recycle each year compared to the total weight of what you sold seven years earlier. This makes sense to us, and has the added advantages of clarity and simplicity.

Apple recycled 13 million pounds of e-waste in 2006, which is equal to 9.5% of the weight of all products Apple sold seven years earlier. We expect this percentage to grow to 13% in 2007, and to 20% in 2008. By 2010, we forecast recycling 19 million pounds of e-waste per year — nearly 30% of the product weight we sold seven years earlier.”

Weight Recycled as % of Past Sales

The whole letter

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