The rumor of Sony giving PS3 owners the ability to purchase downloadable video on their consoles has heated up because of a recent ad video floating around the internet. The video seems to show off many of the features of the Playstation 3 but very quickly flashes a screenshot of what seems to be a store front for TV shows.

Cartoon Network, NBC, MTV, HBO, and CW are shown in the screenshot but the question to ask is, when will this be unveiled? E3? Maybe.