Microsoft’s Zune 2.5 update launches today and with it will come purchasable TV shows and more social features.

You can now view friends Zune cards inside of the Zune software instead of using your browser to view them. There is also a return of auto playlists and the introduction of gapless playback. Dynamic friends list that shows what they are listening to. Integration with Windows Live Messenger showing you “now playing” to your chat buddies.

The bid deal in this update is the video store, which has 4,800 music videos and downloadable TV episodes for $2 each. Current partners include:

  • NBC (surprise, surprise, they left iTunes for the Zune Marketplace?)
  • Nickelodeon
  • Comedy Central
  • Cartoon Network

There is no sharing of video content between players and no word on whether or not that is coming but, hey, that would pretty awesome.

Overall I think that Microsoft is pretty consistent with improving the whole Zune experience. If the software worked on the Mac I might even consider getting one (and I’m a die hard iPod fan).