AppleTV has started shipping and Gizmodo has some of the first unboxing photos. It’s a great example of how good the packaging of Apple products are.
Full set of Pictures

Also, according to Cnet Best Buy has been able to get the AppleTV in all of its US stores before any other retail store of course that doesn’t include the Apple Store. There will only be 3,000 AppleTV’s shipped to Best Buy so that mean only about 5 per store.

Cnets Article

Also check out Gizmodos Video of Setting up the AppleTV